It is the longest, the lightest relative to its head mass, and the one most often bought off a shelf on the strength of a single number. Seventy-five minutes and a profile board usually settle it.
Before anything else, we tape the face and look at where the ball is actually landing on it. Not because strike location is the goal of a fitting, but because every other number you might chase is contaminated by it. A ball speed figure from a half-inch-out strike is not a measurement of your potential, it is a measurement of a mishit.
Once the strike pattern is visible, two things usually become obvious: whether the club is too long for you to control, and whether the shaft is arriving late or early relative to your hands. Both are solvable. Neither is visible on a distance readout.
Session fee $125, credited toward any club built here within ninety days.
Change one thing at a time or learn nothing. This is the order we work in and the reason for each position.
Settled first because it changes everything downstream: swingweight, frequency, strike pattern, and how a shaft feels. Most golfers strike the centre more often at 44.5 inches than at the 45.75 their off-the-rack club came at, and the tape shows it inside a dozen swings.
Weight before flex, always. Weight determines whether you can feel where the head is during transition, and a player who cannot locate the head will never deliver a repeatable face angle regardless of how well the flex is matched.
We read the stiffness curve along the candidate shafts and pick for how the tip section behaves against your transition. A player who loads hard early needs something different in the last eight inches than a player who loads late, even at identical speeds.
Chosen once the shaft is stable. Loft sleeve settings are tested in single increments and judged on carry and descent, not on the launch angle number in isolation.
Movable weight position, then grip size and build-up. Small changes, made last, because each one only makes sense against a settled club.
An extra inch of driver adds a theoretical two or three miles per hour of head speed and costs most amateurs far more than that in strike quality. The arithmetic is not close for the majority of players we tape. We will still build you 46 inches if the tape says you own it — a handful of people genuinely do.
Spin holds the ball up. Strip too much of it and carry collapses on anything less than a perfect strike, which is most strikes. We fit toward a descent angle that lands and holds, not toward the lowest spin figure the monitor will produce on a good one.
If your current head is fine and only the shaft is wrong, we will say so. A reshaft on an existing head is twenty-eight dollars of labour plus the component.
We stock adapters for the common sleeve systems, so testing does not require buying a head to find out whether a shaft suits you.
Booking the fairway wood in the same visit adds thirty minutes and keeps the top of the bag consistent.
Seventy-five minutes, a written spec, and no obligation to buy anything at the end.